Communicating with the audience of your business is only one of the many opportunities on Facebook. Social media is more popular than ever and is a great tool for communication. Facebook can be taken advantage of by businesses as a means of marketing to reach the world.
Having a contest is a good way to glean fans. Free samples and discounts are another way to attract followers and get them to try your products. Follow through and actually award a prize or you will appear dishonest.
Host a giveaway to generate attention. Offer these free items to those who subscribe to your page. Put the list of winners on your wall, and keep doing this every time you have a contest.
Facebook ads can be a good investment. You are able to customize your ad so that only one gender or a certain age group can see it. You can control the budget, and the amount of effort put into it is completely up to you. Additionally, you don’t have to make a commitment that’s long-term. The ad can be paused, discontinued or deleted at any time.
In return for a “Like”, provide an exclusive reward. Likes can get your Facebook page a lot of new attention. Offer an incentive for new people to like your page, something that others are not getting. A contest is a good idea as is a coupon or discount. If you offer something they want, they will likely click the button.
If someone takes the time to comment on your wall, give them the courtesy of a response. If somebody tries to engage with your company, you owe it to them to respond. Facebook is similar to a phone call, you would respond to that, right?
Hiding content from non-fans is a great way to turn visitors into followers. If your Facebook page has a hidden area that can only be seen by followers, you can motivate more visitors to convert to followers. Only hide a little of your content, or you can risk ruining your SEO efforts.
Do you want to use social media to increase business? Most people enjoy social media sites, so use Facebook as part of your marketing campaign. Use these tips to connect with a larger audience.